SENSORY FRIENDLY MOVIES AT AMC THEATERS

North Coast Education Services believes that no two students are the same, nor do they learn in the same way. Every person on this planet is a unique individual with different wants, needs, and expectations. What works for some people will not work for others. And some times, society does not recognize that.

This morning, I am happy to share with you another sensory friendly program in the Cleveland community. I find it so heartwarming when I hear about events like these. As a society, we take many things for granted — like going out to see a show or to visit Santa Claus at the mall. For individuals with autism, these seemingly simple events can cause high levels of anxiety. But, as I said, we are all unique individuals. What works for some people will not work for others.

AMC Theatres has recognized that some families have difficulty experiencing a traditional movie-going experience. Sitting for a few hours in a loud, dark room is an unrealistic expectation for many individuals. AMC has decided to do something about it — to make going to the movies something that everyone can enjoy.

AMC Theatres presents sensory friendly films for the Autism community and other individuals who experience sensory issues. The movie is presented at a lower volume and the lights are brighter than in other theatres. Movie-goers are able to get up and sing, dance, and shout while watching their favorite films on the big screen. Families are also allowed to bring in their own gluten-free foods to accommodate dietary restrictions. Movies are presented right on time with no previews or advertisements.

This is all made possible through a partnership between AMC and the Autism Society. AMC started showing sensory friendly films in 2007 after a mother asked her local AMC theatre to do a special showing for her daughter and other autistic children. The manager loved the idea so much he pitched it to AMC headquarters. (At the time, no other movie theatre was offering this to the community.)

Nearly 10 years later, AMC’s sensory friendly films are available in 33 states and the District of Columbia. Cleveland residents can experience the films at Ridge Park Square 8 in Brooklyn, OH. (Other Ohio locations include AMC Grove City 14 near Columbus and Lennox Town Center 24 near Cincinnati.) Sensory friendly films are presented on the second and fourth Tuesday and Saturday of the month. Family friendly movies are shown earlier in the day, while others show in the evening.

I think this would be a wonderful way to celebrate the holidays with your loved ones! With such big blockbusters coming to theatres, like Star Wars Episode VII: The Force Awakens, now the whole family can enjoy it together!

For a list of upcoming showings, please visit the AMC Theatres website.

(More information can also be found at the Autism Society website.)